Who this is for: Plot developers, colonizers, and marketing teams who receive 3D layout images and want a clear, practical plan to turn them into bookings. Works for affordable, mid‑segment, and premium projects.
TL;DR (1‑Minute Summary)
- Organize your renders → right file names, right sizes.
- Publish everywhere → WhatsApp, Facebook/Instagram, Google Business Profile, portals, website, site office.
- Capture leads → one landing page + one WhatsApp number + one Google Form.
- Nurture → 7‑day WhatsApp follow‑up with images + site‑visit booking.
- Close → show price sheet + limited plots near gate/amenity + token offer.
- Track → daily leads, CPL, site visits, bookings.
What You’ve Received (Typical Render Set)
- Top View (90°): Complete project in one frame.
- Angled/Bird‑Eye Views: Depth and road hierarchy.
- Amenity Close‑ups: Garden, play area, clubhouse, water features.
- Road‑Focused Views: Main gate, wide approach road, commercial belt.
- Marketing Variants: With/without labels, with people/cars for scale.
Tip: Ask your designer for both print‑ready (300 DPI, CMYK, large) and web‑optimized (72 DPI, smaller) versions.
Step 0 — Set Up Your Files (10 minutes)
Use this folder structure so your team never hunts for assets:
/PROJECT_NAME
/Renders_Master (CMYK_300DPI)
/Renders_Web (RGB_72DPI)
/Social
/FB_IG_Posts_1080x1350
/Reels_Stories_1080x1920
/Covers_1920x1080
/Print
/A1_A0_Boards
/Brochure
/Hoardings
/Logos_Fonts
/Price_Sheets
/Maps
File naming (easy sorting):Project_ViewType_Amenity/Angle_Version_Size.ext → e.g., GreenCity_Top_90_v1_A0.tif, GreenCity_Angled_Gate_v2_1080x1350.jpg.
Step 1 — Print & Site Office Setup (Same Day)
- Reception/Sales Cabin Boards
- Sizes: A1 (594×841 mm) or A0 (841×1189 mm), 300 DPI, CMYK.
- Boards to print: Top View, Amenity Focus, Main Gate, Master Plan with labels.
- Add QR code that opens your WhatsApp chat or landing page.
- Price Sheet + Availability Plan
- Keep a simple grid with plot nos., size, rate, availability (green/sold/red/hold).
- Update daily. Print and also keep a PDF for WhatsApp.
- Gate/Approach Banner
- 12×4 ft or as per site. Message: “Bookings Open | Wide 60‑ft Road | Near [Landmark] | Call/WhatsApp [Number]”
- Use a clean angled render + project logo.
- Brochure (Tri‑fold A4)
- Panel 1: Hero render + tagline.
- Panel 2: Location map + landmarks.
- Panel 3: Master plan render + road widths.
- Panel 4: Amenity render(s).
- Panel 5: Price/Payment plan.
- Panel 6: Contact + RERA disclaimer.
RERA/Disclosure Note (India): Add “Images are for representation only. Layout subject to approvals. RERA No. ________. T&C apply.”
Step 2 — Go Live Online (2 hours)
A) WhatsApp (fastest wins)
- Send images as “Documents” (not compressed “Photos”).
- Create one broadcast list for warm leads.
- Status schedule (3 per day): 1) Top view, 2) Amenity close‑up, 3) Gate/road impression.
- Caption template (English + Marathi):
“Bookings open at {Project} near {Landmark}. 60‑ft approach road, parks & play area. Tap to book a site visit today.”
“{Project} – तुमच्या कुटुंबासाठी आरामदायी लोकेशन. आजच साइट व्हिजिट बुक करा.”
Ready‑to‑send WhatsApp message (copy‑paste):
Hi {Name}, here are the 3D visuals of {Project} near {Landmark}.
• Wide {RoadWidth}-ft roads
• Garden & Children’s Play Area
• Prime plots near Main Gate & Park
Would you like to book a site visit this week?
✅ Reply 1 for Morning ✅ Reply 2 for Evening
(Price sheet & location pin on request)
B) Facebook & Instagram
- Post formats:
- Feed (4:5) 1080×1350 — best for reach
- Stories/Reels (9:16) 1080×1920 — quick hooks
- Cover (16:9) 1920×1080 — page header
- Carousel order (5 slides):
- Angled hero
- Top view with labels
- Amenity close‑up
- Road & main gate
- Price starting + CTA
- Captions (3 options):
- “Imagine morning walks in a green lane. {Project} near {Landmark}. Book your site visit.”
- “60‑ft approach, planned roads, parks for kids. Choose your perfect plot at {Project}.”
- (Marathi) “{Project} – सुसज्ज रस्ते, गार्डन, प्राइम लोकेशन. आजच भेट द्या.”
- CTA: Send Message, WhatsApp, or Call Now. Pin your best render at the top of the page.
C) Google Business Profile (Maps)
- Upload 3 best renders: Cover, Exterior, Amenities.
- Add a Post: “Bookings Open – Site Visits Sat/Sun. Click to chat on WhatsApp.”
D) Portals & Micro‑Landing Page
- Create one simple Google Form or Typeform link with fields: Name, Phone, Budget, Preferred plot size, City, Site‑visit day.
- Micro‑landing page sections: Hero render → Project points → Amenities → Location map → Form → WhatsApp button.
Step 3 — Lead Capture & Routing (Same Day)
- Give one official WhatsApp number.
- All ads and posts point to one landing page + one number.
- Create a Leads Sheet with columns: Source, Name, Phone, City, Budget, Plot size, Stage (New / Warm / Site Visit / Token / Booked), Notes, Next action, Owner.
First reply script:
Thanks for your interest in {Project} near {Landmark}.
Here’s the top-view visual and a quick price range.
Can I book your site visit for {Day} {Time}? We’ll show you plots near the park & main road.
Step 4 — 7‑Day WhatsApp Nurture (Plug‑and‑Play)
Day 0 – Send top view + quick intro (above).
Day 1 – Amenity close‑up: “Kids play area & green walkway — safe & lively.”
Day 2 – Road/Main Gate: “{RoadWidth}-ft approach road, easy access to {Landmark}.”
Day 3 – Price starter: “Plots from ₹{X}/sqft. EMI options available.”
Day 4 – Social proof: “{N} families visited last weekend. Limited corner plots.”
Day 5 – Location: share pin + 2 timings for visit.
Day 6 – Scarcity/Offer: “2 park‑facing plots left. Token ₹{Token} only till {Date}.”
Keep messages short, always attach one relevant render, and end with a Yes/No choice to reduce friction.
Step 5 — Site Visit Playbook
- Before Arrival: WhatsApp them a Visit Pack (PDF with top view, amenity render, price sheet, route map).
- On‑Site:
- Start at gate (show gate render).
- Walk along main road (show road render).
- End at amenity (show amenity render).
- Finally stand near their chosen plot and hold the top view board to orient.
- Closing: Offer 2 choices (near gate vs. near amenity), show price sheet, and ask for a token.
- Follow‑up: Send thank‑you message + hold for 24–48 hrs with limited‑time token.
On‑site closing line:
“You’ve seen the location and layout. These two plots match what you liked (near the park vs. near the main road). Which one should I reserve in your name today?”
Who Sees What (Match Image to Buyer Type)
| Buyer Type | Show First | Key Line |
|---|---|---|
| Investment | Top view + growth corridor | “Road network & landmark proximity → future resale.” |
| Residential (Family) | Amenity close‑ups | “Kids’ play area and quiet streets.” |
| Commercial | Gate + main road width | “Visibility & traffic flow.” |
| Premium | Landscaped entry + lifestyle shots | “Arrive in style; premium frontage.” |
Offers, CTAs & Objection Handling
10 CTA lines:
- Book your site visit. 2) Hold your favourite plot. 3) Ask for price sheet. 4) Get location pin. 5) Check park‑facing options. 6) Corner plots available. 7) Limited gate‑side plots. 8) Pre‑launch benefits. 9) Zero‑pressure visit. 10) Talk to a planner now.
Common objections → replies:
- “Price is high.” → “Corner/park‑facing carry premium; we also have value rows at ₹{lower}.”
- “Far from city.” → “{X} mins from {Landmark}; wide approach makes commute easy.”
- “Will it develop?” → “Planned roads + amenities + {NearbyProject/College/Industry} drive growth.”
- “Let me think.” → “Happy to hold your preferred plot for 48 hrs with a small token.”
Ads & Copy (Ready to Use)
Facebook/Instagram Ad (Awareness):
Headline: “Bookings Open near {Landmark} — Wide Roads & Green Zones”
Text: “Choose your perfect plot at {Project}. {RoadWidth}-ft approach, parks & play. Tap for a site visit this week.”
Creative: Angled hero or Amenity close‑up.
Facebook/Instagram Ad (Lead):
Primary text: “Limited corner & park‑facing plots at {Project}. Send a message to get price sheet + location pin.”
CTA: Send Message / WhatsApp.
Google Post (Maps):
“New plots near {Landmark}. Site visits Sat–Sun. Click to chat on WhatsApp.”
Instagram Reel Hooks (keep 5–7 sec):
- “Park‑facing or Gate‑side? Which would you pick?”
- “60‑ft approach road — drive in, feel the space.”
- “Families choose {Project} for green walks.”
7‑Day Launch Plan (Minimal Team)
Day 1: Organize files, update Google Business Profile, print 3 boards.
Day 2: Post FB/IG carousel + WhatsApp broadcast (top view).
Day 3: Amenity post + leads sheet set‑up + start replies.
Day 4: Road/gate post + schedule site visits for Sat/Sun.
Day 5: Price sheet message + retarget un‑replied leads.
Day 6–7: Conduct site visits; collect tokens; post “Thank you for visiting” with crowd photo (if appropriate and consented).
30‑Day Cadence (repeatable):
- 4 carousels (weekly)
- 8–12 stories
- 2 reels
- 2 Google Posts
- 1 broadcast every weekend (site‑visit slots)
Metrics That Matter (Keep it Simple)
- Leads (daily)
- Cost per Lead (CPL) = Ad spend ÷ Leads
- Site Visit Rate = Visits ÷ Leads
- Booking Rate = Bookings ÷ Visits
- ROI = (Total tokens + bookings) ÷ Ad spend
Update a simple daily row: Date, Spend, Leads, Visits, Bookings, Notes.
Print & Digital Specs (Copy This)
Social: 4:5 → 1080×1350, 1:1 → 1080×1080, 9:16 → 1080×1920, 16:9 → 1920×1080.
Print boards: A1/A0 at 300 DPI, CMYK, export as PDF/X‑1a or TIFF.
Hoardings: Ask printer exact size; export at scale with 150–300 DPI.
WhatsApp: Send as Document; or ZIP multiple renders.
Email: Attach a web‑optimized (under 1–2 MB) set + a Drive link to the full pack.
Ready Templates
WhatsApp Lead Reply (English):
“Hi {Name}, sharing the visuals of {Project} near {Landmark}. Roads {RoadWidth}‑ft, parks, and family‑friendly planning. Shall I book your site visit on {Day}? We also have park‑facing & corner options.”
WhatsApp Lead Reply (Marathi):
“नमस्कार {Name}, {Project} चे 3D visuals शेअर करतो. {RoadWidth}‑फूट रस्ते, गार्डन आणि शांत वातावरण. {Day} साइट व्हिजिट बुक करू का?”
Follow‑up after Visit:
“Great meeting you today. Between Plot {A} (near park) and Plot {B} (near main road) — which should I hold in your name? Token ₹{Token} (refundable within 48 hrs).”
Price Sheet Request Reply:
“Sharing current price sheet + availability. Corner/park‑facing have limited units. Would you like me to hold one for 48 hrs?”
Phone Call Script (60 seconds):
- Greet & confirm interest → “Saw your message for {Project}?”
- Qualify → “Family use or investment? Preferred size?”
- Offer 2 slots → “We have {Day} {Morning/Evening}. Which works?”
- Close → “I’ll WhatsApp the location pin + visuals now.”
Email Template (for NRI/Out‑station):
Subject: {Project} near {Landmark} — Site Visits Open
Body: Attaching renders + layout. We can do a video walk‑through and hold a plot for 48 hrs with a small token. Please share your time zone and a convenient time.
FAQs (Use in Brochure/Website)
Q. Are these images actual photos?
A. They are realistic visualizations to show planning, road width, and amenities. Final development may vary as per approvals.
Q. Can I choose a park‑facing or corner plot?
A. Yes. Availability changes daily; we can hold your choice for 48 hrs with a token.
Q. Do you have EMI or payment plans?
A. Yes. We share options during the site visit.
Q. How far is the project from key landmarks?
A. {X} minutes from {Landmark}. Wide approach road ensures easy commute.
One‑Page SOP (Print & Pin in Office)
- Post top render on FB/IG + WhatsApp broadcast.
- Call all new leads within 10 minutes.
- Book site visit slots (offer 2 times).
- Send Visit Pack (PDF) before visit.
- On‑site: gate → main road → amenity → chosen plot.
- Show price sheet → ask for token → hold for 48 hrs.
- Daily update: leads, visits, bookings.
Final Tips
- Consistency beats perfection. Post 3 times/week minimum.
- Always include one clear CTA.
- Keep renders uncluttered: logo, 1‑line hook, phone/WhatsApp.
- Celebrate small wins (site visits, holds) on social for momentum (with consent).
- Never stop follow‑ups until buyer says “No.”
If you want, I can tailor this for a specific project (name, road widths, landmarks) and export a ready‑to‑print kit + social pack outline next. contact us